Y Combinator-backed Custora, which offers a SaaS that tells online retailers and web apps which of their customers are most valuable and suggests actions to keep them; has raised $850,000 in funding from SV Angel, Founder Collective, Highline Venture Partners, Paul Buchheict, Sam Altman, Valhalla Partners, the Start Fund, and other angel investors.
Custora, which launched in February, helps retailers keep customers and tailor actions based on individual-level insights. the software can analyze order logs and distinguish between customers that simply haven’t ordered anything for a while, and customers who have left the site. The application also manages and optimizes email campaigns to keep customers engaged.
For example, Custora will automate the process of sending emails to customers who are in danger of leaving a retailer’s site, or will send emails to customers who are repeat purchasers. Custora determines where the repeat customers are coming from and will also recommend specific incentives the retailer can use to reclaim lost customers.
And Custora has been able to sign on well-known clients, including Etsy. Roberto Medri, Etsy’s Analytics Lead, said that Custora’s segmentation was key to the company’s big holiday marketing push. As retailers emerge from the holiday shopping frenzy, most want to figure out a way to help keep the consumers who bought from their sites. Custora could be the answer.