Another Report Shows Google+ With 60M+ Users And Growing… But Active User Count Still Unknown

Google+ now has more than 62 million users, according to Paul Allen, founder and unofficial traffic analyst for Google’s social network. That’s not 62 million active users, though — a point that everyone covering these numbers seems to have missed. It’s just the number of total users. And specifically, it’s the number of new surnames that Allen’s team has tracked being created on the service.

Because Google has aggressively integrated G+ into many other properties, including its top navigation bar and the OneBox, one would expect a certain baseline amount of sign-ups from among the hundreds of millions of people using other Google products.

The real question is how many people are returning after creating their accounts, which Allen doesn’t try to answer.