Ski Lift Ticket Retailer Liftopia Goes Live On iPhone

San Francisco-based Liftopia, an online retailer of lift tickets and mountain resort activities, is launching its iPhone app today. The app’s title is quite the mouthful: “Liftopia Ski Reports, Snow Conditions and Ultimate Lift Ticket Deal Engine App.” Whoa! So there’s the news, I guess – it’s all in the app’s name.

Oh you want more info? OK.

The new app, available for iPhone and iPod Touch, lets skiers and snowboarders browse and buy deals on lift tickets and other mountain activities in advance just like Liftopia’s website does. Upon launch, the app taps into your current location to instantly pull up nearby deals. You can also browse through deals in your favorite regions or search deals by date. Whe you’re ready to purchase, you can buy the tickets directly from the app itself.

All your activity in the app is synced back to the website, too, so if you prefer to shop online, you can just use the app to access your tickets on the go instead of having to print out and carry vouchers with you to the resort. Handy.

Other features in the app include the ability to check conditions and weather reports, get directions to the lifts, store resorts as “favorites,” set up deal alerts and more.

Liftopia now offers over 75,000 deals at more than 150 ski areas which are up to 80% off ticket window prices. Current partners include Aspen/Snowmass, Park City, Mount Snow, Sun Valley, Squaw Valley/Alpine Meadows and others. The startup recently raised $1.3 million in funding from First Round Capital and others, bringing its total raise to nearly $3 million.

Seriously, though, what’s with the app title? App Store SEO?