Amazon: Kindles Are Flying Off The Shelves (But We’re Still Not Sharing Numbers)

Amazon this morning pounded itself on the chest once more for selling Kindle devices as if they were hotcakes, particularly during last (Black) Friday. According to the company, it was the “best Black Friday ever” for the Kindle family, with Kindle sales “increasing 4x over last year”. As usual, don’t expect Amazon to share hard sales numbers, because they never do.

We’ll have to do with analyst estimates, which I’m sure will be rolling in during the course of this week (today is Cyber Monday and will likely result in another sales spike for Kindle devices). The number does run in the millions, of course, and Dave Limp, Kindle VP, is quoted as follows:

“Even before the busy holiday shopping weekend, we’d already sold millions of the new Kindle family.”

Amazon also reiterated, again, that its tablet computer, the Kindle Fire, is its bestselling product on In fact, they say this has been the case for the past 8 weeks now, since the device was introduced on September 28.

Related: Black Friday E-Commerce Spending Up 26 Percent To A Record $816M; Amazon Most Visited Retailer