Mobile Roadie, which allows anyone develop and create sleek, rich media iPhone and Android apps, is launching today in China.
Mobile Roadie offers a self-serve app development platform that integrates with YouTube, Brightcove, Flickr, Twitpic, Ustream, Topspin, Google News, RSS, Twitter, and Facebook. Users can build both iOS and Android apps and the company already has a presence in the UK, France, Spain, Australia, Italy, Germany, Brazil, Turkey and Japan.
Mobile Roadie feels that this launch is particularly important because of the opportunity presented by tapping into China’s massive mobile userbase. The startup says that a DIY app creation platform has tremendous potential because of this growth. Mobile Roadie is partnering with FabriQate, a Chinese mobile agency that will help provide a localized version of the Mobile Roadie platform to the Chinese market. The company says China is the largest mobile market they’ve launched in to date
For example, fans of Madonna can now download her official app designed for the Chinese market. In her app, Chinese fans can listen to tracks, view photos and videos, engage with other fans on the fan wall, and share their activity on Chinese social networks Weibo and Renren.
To date, the company has seen 10 million downloads of its apps. Clients include Madonna, Taylor Swift, Katy Perry, The Dallas Mavericks, The Miami Dolphins, The World Economic Forum, Harvard Law School, and Wynn Las Vegas. Mobile Roadie also developed the official iPhone app for LeWeb,, struck a deal with Random House to power iPhone apps for authors, and Sony Music to develop mobile apps for the music label’s network of artists.