The startup is now helping Sony develop interactive mobile apps for the music label’s network of artists. Using Mobile Roadie’s self-serve platform, Sony will be creating both iPhone, BlackBerry and Android apps for a musician or band that feature their latest news, streaming music and videos, photo galleries, tour schedules, ticketing options, chat and more.
Sony Music artists also will have the ability to offer premium content and special premium exclusives directly through the apps, including karaoke features, games, and remixes. At launch, Sony Music is using Mobile Roadie’s platform to develop and power mobile apps for over a dozen of the record label’s artists, including David Archuleta, Marc Anthony, Camila, Chayanne, Daughtry, Jerrod Neimann, Gerardo Ortiz, Brad Paisley, Passion Pit, P!nk, Mike Posner and Thalia.
Mobile Roadie has become a defacto mobile app development platform for a number of high profile brands and celebrities using its platform, including Taylor Swift, Madonna, Live Nation, Levi’s, Twilight, and Vera Wang. In 2009, Mobile Roadie also developed the official iPhone app for LeWeb, and struck a deal with Random House to power iPhone apps for authors.