If Life Is A Game, This Is How You Play It

Today at TechCrunch Disrupt, the audience winner was It’s a mobile application that turns real life goals into a game. Founder Danil Kozyatnikov traveled from Siberia to present.

In the game you create different goals that earn you points. For example, Kozyatnikov said that he created a game to make it to TechCrunch Disrupt. Along the way, he had different goals to get ready that he had to hit. He did, and that’s why he’s here.

Users create their own tasks, but Kozyatnikov says that eventually he envisions others paying to opt-in to other quests. The winner would take some money in return.

He said that when people compare to Foursquare, he doesn’t really understand it. They’re different. They want to apply gaming mechanics to the everyday world, but it hasn’t been done in the right way at all, he said.

“I wanted to build a company that would change the world,” Kozyatnikov continued. He has a team of five back in Russia creating the game. They’ve raised $225,000 so far.


Backstage interview: