LinkedIn To Leverage User Follows And Recommendations In New Social Ad Formats
So if you follow a company, or recommend a product or company, LinkedIn will use this data in display ads to give you a more targeted advertisement. For example, LinkedIn could put up an ad for a Google job posting (sponsored by Google) that will show people in your network who work at Google and could refer you.
Another format could feature a display ad for a company, and LinkedIn will show how many of the network’s users have followed or recommended the company and/or its products.
LinkedIn will also track any information and actions taken through its plug-ins as well. Starting in August, LinkedIn says that you can opt-out of any information (such as impression data) that may be sent to LinkedIn via these plug-ins.
LinkedIn recently changed its privacy settings, which hinted that the company could be rolling out more Facebook-like ads in the near future. While some may find the ads invasive, serving highly-targeted, more interactive ads is better for the network ad dollars. It’s probably wise for LinkedIn to start thinking more like Facebook in terms of advertising.