Keen On… Peter Stern: How Cable TV Can Win Back Our Trust (TCTV)
Stern is at his most provocative in his acknowledgement that cable needs to rebuild trust with its customers. In our interview last week, he spoke about Time Warner Cable’s commitment to providing their customers with what he calls the “4 anys”: being able to watch any video content, anytime, on any device, anywhere. Most importantly, he stressed that a traditional cable provider like Time Warner Cable needed to change from selling products to providing their customers with great experiences such as his company’s new personal solutions agents.
This is the second part of a two part interview with Peter Stern. Check out yesterday’s interview, in which Stern explains why cable has a future and why it is the least expensive form of legal entertainment.
On the cost, value, and pricing of broadband
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On the iPad, smart TVs, and video devices of the future
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Why cable must become an experimental business
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