Former Threadless CTO Is Now Obama Campaign CTO
If you’ve got any doubts about my hipness claims above, read Reed’s description in the Chicago Tribune.
“Reed is hard to miss in a room. His hipster look includes an often-changing and often-wild hair style — from a mohawk to a flipped-up front like Jim Carrey’s in “Ace Ventura: Pet Detective.” He wears thick, rectangular glasses and gauge earrings, which make the wearer’s lobes expand. On his blog, he declares himself “probably the coolest guy ever.”
This hire makes complete sense. The ethos of the user designed, user submitted Threadless is sympatico to Obama’s super social media savvy style. Obama’s 2008 election was partly won by the online efforts of Blue State Digital and up until now the re-election campaign has been heavily Facebook focused. the President recently made history by giving a townhall at the social network’s headquarters in Palo Alto.
Looks like Obama’s experience as a community organizer is coming in handy during a time where communities are increasingly organized online. Also: I can’t help but think about a Threadless-integration for. 2012 campaign T-Shirt.