Social Commerce Platform 8thBridge Raises $10 Million
8thBridge, which was formerly known as Alvenda, allows retailers to set up shop on Facebook and engage consumers via social features on the network. 8thBridge’s capabilities includes a quick checkout feature inside Facebook’s News Feed, Fan Pages, and inside banner ads on publisher websites. 8thBridge also allows retailers to deliver highly personalized offers based on consumer interests, social promotions and rewards to repeat purchasers.
Currently, 8thBridge is helping power Facebook retail experiences for a number of high-profile brands including 1-800-Flowers.com, Lands’ End, Brooks Brothers, Delta Air Lines, Hallmark, HauteLook and Avon.