Stealth Startup Bubbli Raises Funding, Wants To Create A New Kind Of Photograph
So what exactly does Bubbli mean when they say they want to reinvent photos? You’ve got me — the startup says it wants to “bring the real world to the flat web”, by capturing places instead of just a rectangular image. It sounds like it could be a sort of panoramic photo, possibly with an augmented reality layer on top, but at this point the company isn’t talking.
Bubbli does have experience with augmented reality — while an intern at Yelp, cofounder Ben Newhouse built the ‘Monocle’ feature that was part of Yelp’s iPhone app, making it the first AR-enabled application to hit the App Store (you point your phone down the street, and Yelp will overlay each venue’s star rating). That feature led to quite a bit of controversy as it was snuck past Apple’s approval process as an Easter Egg, but Apple eventually approved it.
The company’s second cofounder, Terrence McArdle, is a designer from NYC.