Silentale ditches contact management and launches SocialReplay
Last week, Silentale’s founder, Laurent Féral-Pierssens, announced the change in strategy on the company’s website (below). In short, starting today, Silentale will no longer update user accounts and all free accounts will be erased on February 14th. For anyone with a Pro or Pro Plus account, their information will be stored for an additional 60 days after the February 14th extermination date. Anyone who wants to get ahold of their data should contact Silentale’s team.
It may seem a bit bizarre that Silentale is ditching its contact management service only 6 months after launching the paid version of its service. But after evaluating user activity and noticing some of the consolidation taking place in the industry – namely Blackberry’s potential acquisition of Gist and Salesforce’s acquisition of Etacts in December – Silentale decided to redefine itself in the B2B space.
And even if Silentale pretty much just announced this change in strategy, some 20 or so Fortune 500 companies are already using the new product. I guess we’ll see in the upcoming weeks how the new Silentale presents itself and how users react to SocialReplay.