Sergey Brin: We've Touched 1 Percent Of What Social Search Can Be
Brin said that the notion of realtime and social are both important to search, and the company has worked to make search for realtime and to include social elements within search such as integration with Twitter in results. But he added that there would be much more to come, saying that “we’ve only touched one percent of what” social can be within search.
So clearly 2011 is going to be the year that Google really pushes social. On the call, Brin said that he’s working on some new projects at the company that he couldn’t name. Clearly all of this seems to point to the fact that Brin is leading Google’s social plans. And that Brin thinks that Google has only touched the tip of the iceberg when it comes to social.