Android Market To Show Content Ratings. Devs: Get Them In Or Be Labeled "Mature"

As Apple CEO Steve Jobs like to point out, the Android Market is great for users who want to find porn. While that may not be exactly true, other Android-based stores are trying to make it true. And perhaps perception was getting too close to reality, as today, Google has announced that in the next few weeks, they’ll be showing content ratings for all apps listed in the Market.

While Android has previously had a content rating policy, prior to this, these ratings were not surfaced to users. Nor does it seem like they were strictly enforced. As a result, it was difficult to distinguish an app with mature content from those that were meant for kids. Now, all apps in the Market will be required to show one of four content rating levels: All, Pre-teen, Teen, & Mature, Google’s Eric Chu writes today.

Starting next week, Android developers are going to be required to submit new or updated apps with one of these ratings if they want to be included in the Market. Developers not doing updates or new uploads are also being asked to add a rating to their app, and they’ll have “several weeks” to do so. But be warned: those that do not will find their apps default to the “Mature” rating.

This new capability will provide users with additional information to help them select the best applications for them,” writes Chu.