How did they get McClure to invest? By giving him a ride from a meeting to his mechanic.
Then, my girlfriend noticed Dave’s tweet that said he was looking for a ride to his mechanic. Anyone who picked him up could pitch him on the way. Figuring dignity is for the unfunded, I threw on yesterday’s clothes, hopped on 101, and headed over to Buck’s to give Dave McClure a lift.
The pickup happened, although CEO Alexander Moore seemed a little annoyed that McClure was on the phone for the first part of the ride. But by the end of the “meeting” Dave was hooked and committed to invest $50,000 or $100,000.
I spoke to McClure today about this. He says he’s done this two other times – once in Seattle and once in Boston – but this was the first time he’s made an investment.
“You did this without any due diligence or research into the company,” I asked. His answer – “Yes, but I had a referral from someone.”
“Do you feel like you have an obligation to invest when you get a ride from someone?” I asked Dave. “Psychologically speaking, that’s probably accurate,” he said.
Ok. My last words to Dave included a pointer to UberCab, which we wrote about last night. It might be a less expensive way for him to get around town in the future. Meanwhile, if you’re a startup and you need cash fast, just start following Dave around wherever he goes, and hope that he needs a ride.