We recently wrote about the fast growing number of company profiles on professional social network LinkedIn (the network has over one million to be exact). Launched in April, the company profile gives organizations a centralized profile that has the look and feel of a member profile. LinkedIn also added the ability to “follow” companies, much like you would on Facebook or Twitter. In fact, 30 million LinkedIn users are following over 1 million company profiles Today, LinkedIn is expanding the use of company profiles; creating additional ways companies can interact with members on the platform.
Now profiles are getting more social. Administrators can publish blog posts, job opportunities, company news and incorporate Twitter feeds into a company profile. Of course, visitors will be able to see other LinkedIn members they know that work at company X.
And LinkedIn is doing way more than just allowing companies t post information. Data, such as composition a company’s employee base (i.e. a company could have a higher percentage of engineers compared to sales & marketing) , is being included as well. In the “University Attended ” tab, users can see which colleges most employees at company x graduated from, and more.
Companies will also be able to create and manage a “Careers Tab ” on their pages, giving visitors and potential job seekers insight into company’s hiring practices, hear employees @ the company talk about their experience and learn more about the profiles of other employees at the company – in terms of composition of the workforce, by department, feeder schools to the company, average tenure of employees at the company and more. And eople who are interested in jobs at company x can also see what current employees did before working at the company.
Some companies have already turned the new features on for some companies. For example, Google’s profile includes much of this Data. We used it to track how many Googlers are currently heading to Facebook.
This expansion seems to be part of LinkedIn’s strategy to not only make the network a more social place but to also provide meaningful data to users about the company. Providing ways to mash-up and use 75 million-plus members’ data is undoubtedly something that we are going to see more of from LinkedIn. In the end, it’s about democratizing the massive amount of career data on the network and providing more ways that users can consume this information in a useful way.