Why social media projects fail – a European perspective
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Germany-based Brand Science Institute, a renowned think-tank focused on brand and consumer management, has carried out a fairly extensive study on corporate social media projects over the past 7 months.
Focal point of the research was a desire to understand why (most) social media projects tend to be utter failures. BSI questioned 560+ marketers representing 52 brands from some of the largest companies across 12 European countries, and poured the end results in a presentation.
You can find the slides – which, admittedly, could have used just a tad more textual explanation for people to fully grasp BSI’s findings – on SlideShare, or hereunder:
Why Social Media Projects Fail?! – A European Perspectivehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bsiwhysocialmediafails-100817055432-phpapp02&rel=0&stripped_title=why-social-media-projects-fail-a-european-perspective
View more presentations from BSI.
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