Yahoo! UK debuts Premier League footy highlights
As well as being displayed prominently on the Yahoo! homepage, the portal’s sport section has been taken over by football highlights with the season kicking off on Saturday, as well as its advertisers, which include Adidas, Heineken, BT and Sony Pictures.
To address this, Yahoo! is to support the coverage with a year-long marketing campaign – ‘Make Yahoo! your home for football ‘ – which it used during the World Cup and with David Beckham. It will run across radio and digital, with a partnership on XFM supported by a digital campaign that mixes search engine marketing, direct response and rich media executions on some of the UK’s largest football sites.