ReviewPro, web-based service specifically geared toward reputation management for the hotel sector, has released a free version of their platform. The free version is the first step in teh company’s conscious effort to grow internationally, attracting those 3, 4 and 5 star hotels who are not comfortable contracting a full service before playing with it first.
Reputation management is a hot field in general, with analysis technology popping up regularly. Hoteliers are obvious candidates to be concerned with their reputation. Price is not the primary issue anymore, where as what people are saying on hundreds of review sites is the make or break decision point. Thing is hotel reputation needs and measuring points are quite specific to their field, a generic tool, as advanced as it may be, does not hit all the sweet or sore spots for a hotelier.
ReviewPro first launched their specialized technology in late 2008. They claim to aggregate and analyze more than 22.000.000 reviews, images and videos in English, Spanish, Catalan, German, French, Italian and Portuguese published in hundreds of websites including 50 of the most relevant online travel agencies, as well as horizontal social networks and platforms such as Facebook, Flickr, Twitter, blogs and forums.
There are few reputation management solutions that cater specifically to hotels on an international and multilingual level. There’s the Review Analysist and Brand Karma, Germany’s TrustYou, and like ReviewPro, also from Spain Escuchatucliente. ReviewPro rolls out their free version with limited features as a taste-test utility for hotels with at least 50 rooms, initially available for hotels in Spain, Andorra, the UK, Ireland and Germany.
They plan to roll out in another 15 countries in the coming months. The free version is available only to hoteliers rather than agencies and offers a reduced functionality of the the paid service, including an overall quality score dubbed “The Global Index”, competitive intelligence of one competitor and access to reviews from 50 online travel agencies. The paid version is of course much more complete, including Global Review Index by segmented by department rather than hotel level, tracking of all reviews/user generated content in all relevant formats (text, photo, video, etc.) and social network content, benchmark of 10 competitors, semantic review analysis, workflow management to assign tasks and multi-format data export.