GigsWiz grabs €150,000 to help bands choose where to play
The service basically helps music bands interact with their fans with a widget on their site. During the beta phase bands can collect requests from fans – “where do you want us to play live?” – through the GigsWiz tool on their websites. They can then view the data plotted on a map or as charts and lists. “So far bands have had a rather vague picture of their regional and international fan base by looking at the traffic to their web pages. Now they can measure the actual interest to attend a concert and be inform the fans when the tickets come on sale” says Juuso Vermasheinä, responsible for customer development.
“We see great potential in the transition that is taking place in the music industry. Records sales will continue to decline and artists will have to rely on concert revenues in the future,” says Mikael Kylätie CEO and fund manager of Helsinki-based Ideable Venture Fund. “The tools for optimizing those concert revenues are urgently needed.”