Online Privacy Startup ReputationDefender Raises $15 Million

ReputationDefender, an online security startup, has announced a $15 million Series C round led by JAFCO Ventures with existing investors, Bessemer Venture Partners and Kleiner Perkins Caufield & Byers participating in the round. This brings the company’s total funding to $24 million.

The startup, which just raised $8.65 million last year, helps you monitor your reputation on the Web and take actions to make sure that when someone Googles you they see you in the best possible light. ReputationDefender sells four different security products on a monthly subscription basis (MyReputation, MyPrivacy, MyChild, and MyEdge) which lets you monitor information about you across the Web, as well as in semi-private databases, and helps you remove inaccurate information or counter by promoting your own vetted profile.

The company also just bought, a social networking site for business professionals and people who would like to ‘market themselves on the Web’. And ReputationDefender recently launched an application, PrivacyDefender, to help you navigate Facebook’s new privacy settings.

The company plans to use the funding for to develop new product and expand customer acquisition efforts.