iPhone 4 Up For Pre-Order — Black Only

Henry Ford once famously said, “Any customer can have a car painted any colour that he wants so long as it is black.” The same can now be said for the iPhone 4.

Just moments ago, Apple’s latest mobile device was put up for pre-sale on Apple’s Online Store. But as was rumored, it’s only available for pre-order in black. As the store notes, “White iPhone currently unavailable for pre-order or in-store pickup.They don’t give an estimate as to when the white one will be available, but it will undoubtedly be at some point this Summer.

Meanwhile, if you want the black one, you can pre-order it now. As expected, it’s $199 for the 16 GB version, and $299 for the 32 GB version (assuming you sign a new two-year contract with AT&T for each). The phones will be delivered on June 24, or available for in-store pick-up if you choose that option.

You can also pick up the last-generation iPhone 3GS (8 GB) for $99 now — it too will be available in stores on June 24.

Update: There are numerous reports of failures when people try to pre-order the new phone. There seems to be some sort of hang-up on AT&T’s end. But if you order the phone through AT&T’s website I’m told it’s working (but you have to have it delivered).