HeyZap Launches A 'Meebo Bar' For Social Games
HeyZap cofounder Immad Akhund says that there are a few major benefits from the bar. First, it’s actually easier to integrate than HeyZap’s standard gaming widget, because publishers don’t have to worry about where they’re going to position it on their site (they just add a line of code and it appears at the bottom). And because the bar is always visible at the bottom of the page, users are more likely to click it.
He also says that all links shared through games launched by the HeyZap Bar link back to the publisher’s site, as opposed to the game’s Facebook page, which is where they often link to by default. Finally, Publishers get a rev share on any virtual goods purchased through the games (which is true of the normal HeyZap widget as well).