Tonight, Xobni is selectively allowing users to download a new version of its client with a number of UI enhancements. This launch coincides with Xobni’s new Salesforce extension. This is notable because it marks the launch of premium extensions for the first time, that give the company a new potential revenue stream.
Here are a few of the bigger UI changes: As you can see in the screenshot, there’s a new set of horizontal tabs to better filter content. Xobni is also now surfacing links exchanged between contacts for the first time — previously, there was just a way to do this for files exchanged. Also new, the Twitter extension element now includes a direct message (DM) option. LinkedIn support has been improved, as has some of the analytics.
There are a half dozen or so other enhancements to the client such as extensions now being resizable, and better drag and drop support. There’s also finally a way for users to easily open a folder that emails reside in. Basically, if you’re addicted to Xobni, there’s a lot of little tweaks (and some bigger ones) to try out.
But again, the big news is that Xobni is opening premium extensions to users — and not just business users, all Xobni users. If Xobni is able to effectively convince users to buy these (as well as get more beyond just Salesforce), it could be a decent new revenue stream for the company. Back in July, the company introduced ‘Xobni Plus’, the premium version of their product. Revenue streams can be addicting when turned on, it seems.