The government mailed out 64 million $40 coupons for DTV conversion. The program ended on the 9th, with 35 million of the coupons used. How can this be? There must be at least half a billion TVs in the US, and a lot of those households or stores needed to upgrade to digital. Do they not like free money? Did they get theirs through magic, or a secret non-government program? 
If you’re looking for more info at the coupon website, good luck. It’s dead for me.