Meebo's Reach Spikes To Over 90 Million Users With Community IM Growth
So what caused the recent spike? Meebo’s Director of Business Development Daniel Bernstein says that this can largely be attributed to Community IM rolling out to a slew of content sites (in other words, news publications and blogs) and the introduction of the service’s drag-and-drop sharing feature. Before now Community IM has been primarily deployed on social networks, which means that users usually had to log in before they’d see them. On these other sites, there’s no such barrier.
The syndicated bar has had a major effect on Meebo’s revenues. Before 2008 Meebo’s income was a big zero, and that finally changed when it finally began running ads on its portal at Meebo.com last year. Meebo declined to specify its exact revenues, but says that it expects revenue to jump 10x in 2009, in large part thanks to the uptake of its Community IM bar.
COO Martin Green says that Meebo’s roster of clients has been very satisfied with the results, and that many of them have switched from running small test campaigns (the average insertion order size in late 2008 was 50k) to full fledged campaigns, with an average order size in 2009 at around 100k with some as high as 500k. Green says that the expected 10x revenue growth this year isn’t all attributed to the Community IM bar though, explaining that building relationships with brands who are now repeat buyers and a longer time existing in the market have also been factors.