One of the cooler things that Nine Inch Nails has done in recent years is release the audio files for many of its tracks for fans to use to create their own remixes with Apple’s GarageBand software. It’s a great idea to get fans more involved in the music, but unfortunately it does require that you have a) GarageBand and as such, b) a Mac. With Aviary’s new Myna audio editing tool, bands will now be able to offer such functionality simply through the web browser.
If you haven’t checked out Myna yet, you should. Aviary released it the other day, and it’s really impressive for software that is fully contained in the browser. It’s not quite as powerful as GarageBand, but most casual users probably don’t need all the bells and whistles that GarageBand provides. Most users will find Myna more than powerful enough, and actually, it seems quite a bit easier to get the hang of as a result of being slightly less complex.
But the really cool potential for Myna lies in using its API and getting some partnerships with bands to do remixes on the web. The first such partnership is with the band Major Lazer. They’re currently holding a contest between now and October 1 for whichever fan does the best remix. There will be one grand prize winner (who gets $500 among a bunch of other stuff) and five runners-up.
In a time when everyone is talking about falling music sales, and wonder if the recording industry as it’s currently constituted can survive, this sounds like a great way for bands to create a more interactive experience with their fans.
Again, Aviary makes this very simple to do. You load up the Myna app from Major Lazer’s website and it’s pre-populated with various musical elements of three tracks that you can remix. From there, it’s simply a matter of dragging and dropping elements to get the mix you want. Cool stuff.
Update: Here’s the link for the API information.