Digg Ads To Begin Testing This Week
Here’s how it works: the more upvotes an ad gets, the less advertisers have to pay, giving them an incentive to produce content that will appeal to the Digg userbase. At this point it’s too early to tell how the ads will fare (there’s a chance Digg users will just launch a bury brigade whenever they see one), but if the screenshot below is any indication they stand a fair chance at being a hit — I’m sure plenty of Digg users would jump at the chance to get a cheap Three Keyboard Cat Moon shirt, and there are plenty of other memes that sites like Threadless could capitalize on. Likewise, I’d imagine electronics companies could see good traffic by promoting discounted video games and equipment.