Brilliant New API Startup Generates 1,000s Of Videos On The Fly
Where Animoto and Stupeflix completely diverge is in their approach and business model. Stupeflix has effectively come up with an API which describes video, text, using and pictures in flash video based on an XML description. So instead of actually editing the video you edit the XML. That means you can edit video just by changing a tag, or by telling their engine to run a different kind of effect for every video you wants to generate. iMovie would create just one video, and requires a meaty package to edit how it’s presented. With Stupeflix you just edit the XML, with tags like “rotate” or “fade left”. Today Stupeflix launches the web interface to its video editing web application and as a demonstration they’ve generated over 1,000 videos direct from Wikipedia content, automatically, in under 60 minutes.