Little known Russian investment bank Renaissance Capital is representing them in the deal. The company hopes to raise $460 million in the IPO.
The registration statement is still preliminary, but it gives deep insights on the financial condition of the company. Revenues for the first three quarters of 2008 were $244 million. The company claims 946,598 subscribers to its adult services.
The primary use of the proceeds from the IPO, the company says, is to pay off the nearly half billion dollars in debt on its books.
Penthouse acquired Adult FriendFinder in December 2007 for approximately $400 million.