Click-to-Video Mobile Advertising
Among the companies already on-board to use this service is ipsh!, a mobile marketing agency that is part of the Omnicom Group. ipsh! Will use the Nexage solution to help advertisers promote their new products, movies and television programs. “The mobile channel has become very important for Advertisers wanting to reach a younger audience,” said Dev Gandhi, CEO of Nexage. “We are providing a mobile advertisement solution along with ipsh! that makes it possible for advertisers to reach mobile users on most phones on most operators worldwide.”
The question remains whether users will want to click through to see videos, which are essentially just ads. But already marketers are learning that the right elements can make compelling ads that people will actually want to watch. And with movies and TVs Web sites such as YouTube have proven that people will line up to see those promos!