Juniper Research: Mobile Social Networking Set to Explode
According to report author Dr Windsor Holden, “Even though social networking sites are in their infancy, the exponential growth experienced by a number of mobile service providers – in some cases achieved primarily through viral marketing – would seem to affirm that there is huge potential in this area. The key challenge now is for those providers to monetise that interest.”
The report’s findings include that the number of active users of mobile social sites is expected to rise from 14million this year to nearly 600million by 2012.