Ministry of Sound Plots MVNO Launch
This is still pending approval, but if launched would be a rival to the Virgin Mobile network, and no doubt appeal to the same young club-going hipsters. And while it won’t launch until at least the end of the year, at the earliest, dance music fans can still get their Ministry fix on the O2 Active portal. Plus the Ministry brand, which already extends to clothing and other products, will likely expand to other mobile operators as well. With such ambitions, the Ministry of Sound sounds about as ambitious as a real secret government ministry.