High Awareness of iPhone
Fourteen percent of U.S. users who had heard of it intended to purchase it. Mark Donovan, senior vice president and senior analyst of M:Metrics, called that “an impressive figure, when you consider that the installed base of most high-end devices rarely approaches one million and respondents were informed of the price point as well as the (5-year) AT&T exclusive.” Of those intending to purchase the iPhone, 67 percent were customers of an AT&T competitor.