The deal will see Google users gain easier access to Sina’s news content as well as co-operation in advertising and search services.
The link-up between Google and Sina brings the total number of major Google partners in China to 3. As reported May 18, Google partnerships in China include Soso.com and 163.com. With this deal, Google will power or have a close relationship with the 2nd, 5th and 6th most popular search and portal destinations in China, with Google.cn sitting at 7th (Alexa figures).
The strategy of partnering top 10 search engines and portals continues to build a strong underlying presence for Google in a marketplace that will have more broadband users than the United States within the next 12-24 months.