Pandora Goes Mobile, and Sonos, and More
Tonight, however, Pandora and its users are celebrating. At a 7 pm meeting for press at the Museum of Modern Art in San Francisco, they just announced a bunch of new features:
Pandora For Sprint
Pandora For Sonos
Sonos now supports Pandora, so you can stream Pandora music through your normal home sound system. Sonos has been aggressive about getting deals done with partners. They launched with Rhapsody last year, and announced support for Microsoft DRM earlier this year – meaning music from AOL Music Now, MTV Networks’ URGE, Napster, Wal-Mart, Yahoo! Music and the Zune Marketplace now play on Sonos devices.
The State of Pandora
Pandora has also redesigned its website to better integrate the listening and community features. The company says they now have 6.9 million registered listeners who have played 4.7 billion songs and voted up or down half a billion times. This makes them, they say, the third largest Internet radio station in the world. They play 94% of their entire catalog every day, so they are dipping far into the long tail of music.
Pandora also invited some of their heaviest users to the event tonight. On average, they say, their heavy users listen to Pandora for 18 hours/week.