Use Case: How Companies Can Use Photosharing Correctly
Nikon looked through Flickr, picked out a few great photographers, and sent them D80s, which is a really nice DSLR. They then used the photos they shot in a few advertisements and created a Flashy website detailing each of the photographers, who range from rank amateurs to professional wedding snappers.
This kind of thing makes everyone happy: Flickr gets some recognition as a incubator of talent, Nikon gets some good will, and cool photographers get nice cameras. Now if someone would troll YouTube for the next NBC news anchor, then we’d be getting somewhere.
Nikon Gives Out D80s to Flickr Photogs: Wow, Nice [Crunchgear]