YaData

  • Microsoft Picks Up Another Ad Startup: Rapt

    Microsoft Picks Up Another Ad Startup: Rapt

    Will Microsoft’s hunger for advertising startups sever be satiated? Even as it continues to pursue the big Yahoo merger, it keeps picking up small startups to fill out its advertising software business. A couple weeks ago it was micro-segmenting software startup Yadata (for $20 to $30 million) . Today it is Rapt (the price was not disclosed). Rapt offers Web-based… Read More

  • Microsoft Picks Up Israeli Ad-Targetting Software Startup YaData for a Reported $20 Million to $30 Million

    Microsoft Picks Up Israeli Ad-Targetting Software Startup YaData for a Reported $20 Million to $30 Million

    In other Microsoft news, the company bought an Israeli startup today called YaData, which makes analytic software for marketers to help them micro-segment consumers. (Redmond is not going to let a little thing like a $1.4 billion fine slow it down). The purchase price was undisclosed, but Israeli newspaper The Globes is reporting that the price is between $20 million and $30 million. YaData will… Read More