Vivaki

  • Mobile Rewards Startup Kiip Partners With Digital Agency VivaKi

    Kiip continues to build its relationships with the ad world, announcing today that it has partnered with VivaKi, the digital innovation arm of Publicis Groupe. The startup pitches its model, where brands can offer rewards at key moments in mobile games and other apps, as a new form of advertising. Kiip announced last year that Interpublic Groupe (which, like Publicis, is one of the four big… Read More

  • VivaKi Partners With SparkReel To Help Marketers Manage Crowdsourced Videos

    VivaKi Partners With SparkReel To Help Marketers Manage Crowdsourced Videos

    As the amount of user-generated video continues to grow, a startup called SparkReel aims to help companies harness those videos for their own promotional efforts. Now the startup should get a big boost thanks to a new partnership with VivaKi, the digital innovation arm of advertising giant Publicis. VivaKi is making the deal through its ventures group, which is headed by Michael Wiley. Despite… Read More

  • VivaKi Partners With Nativo For Native Ad Campaigns

    VivaKi Partners With Nativo For Native Ad Campaigns

    Native advertising startup Nativo and VivaKi, a tech-focused agency within ad giant Publicis, announced today that they’ve formed a strategic partnership. Basically, VivaKi will be using Nativo technology to run campaigns for Publicis clients. The partnership is another sign that the ad industry is becoming interested in native advertising (a loose term that basically covers sponsored… Read More

  • Investigation: Google, "The Rise Of DSPs," And What's Really Fueling Its Display Ad Growth

    Investigation: Google, "The Rise Of DSPs," And What's Really Fueling Its Display Ad Growth

    Google is blowing the doors off with its display advertising business, which is doing so well that the company bragged about that it is on a $2.5 billion annualized revenue run-rate just in display. A big part of that growth is coming from YouTube and Google’s own sites. But another big driver of display advertising growth both for Google and across the industry is coming from a… Read More