November 24th, 2010

Investigation: Google, "The Rise Of DSPs," And What's Really Fueling Its Display Ad Growth

Google is blowing the doors off with its display advertising business, which is doing so well that the company bragged about that it is on a $2.5 billion annualized revenue run-rate just in display. A big part of that growth is coming from YouTube and Google’s own sites. But another big driver of display advertising growth both for Google and across the industry is coming from a less… → Read More