Only days after buying DataCap, Big Blue has made another purchase. IBM is acquiring marketing software giant Unica approximately $480 million, or approximately $21 per share. The deal is expected to close in the fourth quarter of 2010.
Marketing software company Unica has made its second acquisition of 2010. The Nasdaq-listed company is buying up UK-based MakeMeTop, a UK-based search bid management technology. The terms of the deal were not disclosed. Earlier this year, Unica acquired Pivotal Veracity an email marketing startup, for $17.8 million.
MakeMeTop’s technology will be branded as Unica Search OnDemand. MakeMeTop will… → Read More
The marketing software company picked up Pivotal Veracity, which was founded in August 2003, to ramp up its e-mail marketing software solutions in what it regards as a ‘logical extension’ of their offerings.
Pivotal… → Read More