unica

  • IBM Buys Marketing Software Company Unica For $480 Million

    Only days after buying DataCap, Big Blue has made another purchase. IBM is acquiring marketing software giant Unica approximately $480 million, or approximately $21 per share. The deal is expected to close in the fourth quarter of 2010. Unica, a publicly held company that traded on the Nasdaq exchange, develops an enterprise marketing management software that helps companies to manage web… Read More

  • Unica Continues Shopping Spree; Acquires MakeMeTop

    Marketing software company Unica has made its second acquisition of 2010. The Nasdaq-listed company is buying up UK-based MakeMeTop, a UK-based search bid management technology. The terms of the deal were not disclosed. Earlier this year, Unica acquired Pivotal Veracity an email marketing startup, for $17.8 million. MakeMeTop’s technology will be branded as Unica Search OnDemand. Read More

  • Unica Acquires Pivotal Veracity For Approx. $17.8 Million In Cash

    Nasdaq-listed Unica has acquired privately-held Pivotal Veracity for approximately $17.8 million in cash, the company announced this morning prior to the opening of the market. The marketing software company picked up Pivotal Veracity, which was founded in August 2003, to ramp up its e-mail marketing software solutions in what it regards as a ‘logical extension’ of their… Read More