In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we will soon see guidelines and corresponding penalties to serve as governance for future engagement.
In the realm of sponsored posts or tweets, the FTC simply cannot delineate the differences between earned and paid postings and therefore assumes that… → Read More
A month ago, I wrote about a company called TwittAd that lets you auction off ads on your Twitter page. Now, the company is sponsoring WhatsYourTweetWorth?, a vanity site where you enter your Twitter name, and it tells you how much your Tweets are worth based on how many followers you have. (Try it later, the site is down—probably being overwhelmed by people who are already Twittering about… → Read More