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  • Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

    Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

    In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we will soon see guidelines and corresponding penalties to serve as governance for future engagement. In the realm of sponsored posts or tweets, the FTC simply cannot delineate the differences between earned and paid postings and therefore… Read More