“Do we want to bet the company on this?”, CEO Zach Coelius asked his advertising tech startup Triggit when it got a shot to work with Facebook’s ad exchange. It took the chance, raised $7.4 million, and now FBX is performing 36% better than Google’s ad exchange, according to data Triggit released today showing it may have hit the jackpot. Triggit’s revenue is up 300% since it jacked into FBX. → Read More
San Francisco-based startup Triggit has closed a $4.2 million funding round led by Spark Capital and Foundry Group. As part of the deal, Seth Levine (Foundry) and Santo Politi (Spark) will be joining Triggit’s Board. Triggit had previously raised $2 million in convertible debt; investors that convert as part of this round include Brett and Scott Crosby (Urchin); Asher Waldfogel (Peakstream… → Read More
Last year Triggit, a startup that launched in early 2008, shifted gears to become one of the web’s first demand side advertising platforms. Triggit is part of a new movement in advertising that holds real-time auctions for individual ad impressions, which allows advertisers to better target which sites their ads appear on and who sees them. And today, Triggit has launched a new self-serve… → Read More
It’s been quite a while since we last covered Triggit, a startup that made it easy to integrate ads into websites using drag and drop Javascript. As it turns out, it’s for good reason: the company has spent the last year in stealth reworking its core product and adopting an entirely new business model, which it’s now unveiling to the public. No longer is Triggit a consumer facing website editor… → Read More
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