March 13th, 2006

Mailroom Manages Small Business Mail

I am constantly looking for new products that will make my own business more efficient and perform better, and while finding a lot of good solutions for key problems, more often I find solutions to problems that I hadn’t really thought of. The latest solution that I am using now that saves us both time and help us perform better is Mailroom from Sproutit. Mailroom is a web-based small business email management application that allows multiple users to manage multiple email addresses effectively. The way it works it that you point all your sales, support and general email to your Mailroom account from where you can have multiple users read them, respond to them, assign them and clearly see which emails need attention. One of the really strong points of this solution is that when replying to emails it allows you to drop in standard responses based on the email you have received and previous responses to similar emails. There is no need to setup standard template responses as you can pick and choose which paragraphs you wish to reply with based on what you wrote previously. With a single place for all emails it means that all your staff can work as a team in replying to emails, and with the response suggestions they can’t really go wrong. If they can’t respond to an email then they simply assign it to somebody who can. This sure does beat having a single email account where you often get into an internal email thread about who is going to respond to it, or worse 2 people respond to it. Also a lot better than routing rules on your mail server, or not having a sales query responded to because your only sales guy was on holidays. As with all good web solutions, Mailroom was born from Sproutit’s own frustration with handling business email efficiently. Sproutit was founded by Charles Jolley (CEO), Chris Bauman (CFO) and Peter Gohman, (Operations). They are a California company but the trio moved to Prague, in the Czech Republic last September during the bootstrapping phase of the business. They will be returning to the Bay Area in summer but at the moment have another 9 team members living in various parts of the world. Sproutit debuted Mailroom at the DEMO conference recently (you can see the video here) and have had a good uptake of users, to → Read More

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