February 12th, 2008

Spottt Reincarnates LinkExchange

Spottt, which went into private beta at TechCrunch40, launches to the public today. The product is part of the Adbrite advertising network, but is being run as a separate brand. It is a reincarnation of sorts of LinkExchange, an advertising network that launched in the mid nineties and was later acquired by Microsoft in 1998 for $265 million. LinkExchange co-founder Tony Hsieh (also the CEO of… → Read More

September 18th, 2007

TechCrunch40 Session 6: Revenue Models & Analytics

Session six as follows, including our live notes. Spottt (Adbrite) Spottt helps like-minded sites promote each other for free. Just put a Spottt on your site, blog, or MySpace profile. Every time you show someone else’s ad, they’ll show yours. Spottt was created by AdBrite, with the assistance of Tony Hsieh, co-founder of LinkExchange. Simple model, 1:1 exchange model. Same as original… → Read More