Not content to let Nike hog the spotlight, Adidas has launched the SPEED_CELL, a miCoach compatible shoe dongle that senses your foot’s speed, acceleration, and distance travelled. The SPEED_CELL works with multiple sports and fits right inside the shoe’s outsole.

Unlike the Nike+ gear, the SPEED_CELL is more focused on general sporting rather than solely on running. It offers a window on the… → Read More