Local ecommerce company Groupon recently acquired a small online couponing startup in India called SoSasta (which I’m told means ‘very cheap’). But the real leader in India’s digital coupon space is actually SnapDeal, which currently boasts over 1 million subscribers and has roughly 70 percent market share.
Groupon is determined to launch daily deal sites in markets all over the world, as we’ve seen in the past. This morning, the social commerce company announced that it has acquired SoSasta (India), Grouper (Israel) and Twangoo (South Africa). Terms of the deals were not disclosed.
SoSasta has only been around for about three months, but already offers daily deals in 11 Indian cities, according to… → Read More