September 20th, 2011

American Express Buys Virtual Currency Monetization Platform Sometrics For $30M

sometrics

Exclusive: In a push to boost its payments platform for the gaming industry, American Express, has acquired virtual currency platform and in-game payments provider Sometrics. The total deal value is $30 million, but both parties declined to reveal further details about the split between cash and stock. Sometrics will become part of the Enterprise Growth Group, and will be used within American… → Read More

October 16th, 2009

Sometrics Raises $4 Million For Social Analytics And Advertising Platform

LA-based Sometrics has secured a Series B round of venture capital, led by Walt Disney Company-affiliated Steamboat Ventures and joined by previous investors The Mail Room Fund and Greycroft Partners. In total, $4 million was injected into the fledgling company, we’ve learned.

That brings the total invested in the startup to $5.55 million. The first round was raised back in May 2008. It was the… → Read More