Simpson Carpenter

  • Report: The iPad won't go mass market anytime soon

    Report: The iPad won't go mass market anytime soon

    As magical as Apple's iPad may be, it's unlikely to go mass market anytime soon. That's according to research carried out in the UK, which concludes that consumers struggle to see how the device could fit into their lives. Simpson Carpenter's qualitative research drew comments from participants such as: "It's just a big iPod Touch ... a big iPhone without the phone" and "everything it does I can… Read More